TRAVEL & VISA INFORMATION
Useful visa guidance for an international audience.
Selected SEO project experience in a competitive travel and immigration information market.
AMIR MAKOLLI / SEO & DIGITAL PR
Be the brand
people find.
I help businesses build authority and turn search visibility into useful enquiries. Through SEO, Digital PR, and a practical approach to AI search.
10+Years in SEO
100+Team members led
US / EUInternational project experience
SEARCH STRATEGY.
REAL-WORLD EXPERIENCE.
REAL-WORLD EXPERIENCE.
am.SEO. DIGITAL PR.
AI SEARCH. CONNECTED.
AI SEARCH. CONNECTED.
HOW I HELP
A stronger presence.
Across the search journey.
From the foundations of your website to the places your audience already trusts.
01
Link building
Relevant editorial links. Careful prospecting. A clear record of the work behind every placement.
02Digital PR
Stories, resources, and expert contributions that deserve attention from the right publications.
03AI search & GEO
A practical strategy for Google AI Overviews, AI Mode, and a clearer brand presence across AI search.
04SEO strategy & technical SEO
Find the technical, content, and internal linking issues that stand between your website and useful organic growth.
EXPERIENCE IN CONTEXT
Different markets.
The same attention to detail.
INTERNATIONAL EDUCATION
Connecting study guidance with the people who need it.
Content, technical SEO, and outreach experience around the questions international students ask about Germany.
PHOTO REQUIREMENTS & ONLINE SERVICES
Search visibility around a specific customer need.
SEO project experience around biometric photographs, document requirements, and relevant online resources.
MENTORSHIP & PROFESSIONAL DEVELOPMENT
Project experience in professional mentorship.
Selected SEO project experience for a platform connecting people with professional mentors.
And more across travel, education, mentorship, technology, and professional services.
FEATURED BACKLINKS & COVERAGE
The publications
behind the references.
High-authority publications and websites featuring projects I’ve worked on. Open a publisher’s name to read the source page.
Forbes.comProject: SchengenVisaInfo.com
CNBC.comProject: SchengenVisaInfo.com
WashingtonPost.comProject: VisaGuide.World
BusinessInsider.comProject: VisaGuide.World
UOL.com.brProject: SchengenVisaInfo.com
THE PRACTICAL SIDE
Useful tools.
Better decisions.
Six free tools for the research, planning, and checks that happen before good SEO work.
PRIORITISE
Link prospect scorecard
Review relevance, audience fit, editorial quality, and risk before you pitch.
Open toolANALYSE
Anchor text analyzer
Group pasted anchors or a CSV into a clear distribution. Export your results.
Open toolPLAN
Digital PR brief builder
Turn a topic and audience into a campaign brief, research plan, and pitch outline.
Open toolREVIEW
AI search readiness
Work through a practical self-audit and download a repeatable prompt log.
Open toolPREVIEW
Search snippet preview
Write a clearer title and description with desktop and mobile previews.
Open toolMEASURE
UTM link builder
Create consistent campaign links for outreach, social, and PR assets.
Open toolFree to use. No signup. Inputs stay in your browser. These tools use your data and rule-based logic, not live crawls or AI APIs.
SEO MEETS AI SEARCH
Search is changing.
Useful still wins.
AI Overviews, AI Mode, and generative search make clarity and credible evidence worth more attention.
My approach connects the technical basics, the content buyers need, and relevant independent coverage.
Explore AI search & GEOGet the foundations right.
Make important pages accessible, understandable, and connected through useful internal links.
Contribute something worth citing.
Bring real experience, clear methods, and evidence that helps someone make a decision.
Measure what matters to the business.
Review visibility alongside qualified enquiries, relevant traffic, and the questions buyers ask.
Ideas you can put to work.
All guidesAI Overviews and GEO: a practical visibility plan
A practical plan for AI search visibility: crawlability, clear expertise, useful evidence, brand consistency, and measurement.
Read the guideHow to evaluate a backlink opportunity before outreach
Judge backlink prospects by relevance, real audiences, editorial standards, placement context, and risk before you contact a publisher.
Read the guideDigital PR campaigns that give journalists a reason to link
Build a Digital PR campaign around a useful finding, a defensible method, a relevant audience, and a concise journalist pitch.
Read the guide