FREE TOOL / MEASUREMENT
UTM link builder
Create consistent campaign links for outreach, social, and PR assets.
YOUR CAMPAIGN LINK
Your tagged URL will appear here. Use tags on links you control outside your website.
Do not put names, email addresses, or private data in tracking parameters. Do not tag internal navigation. An editorial publisher may choose not to use your campaign link.
METHOD
Keep naming consistent
Use a small naming convention your team understands. For example, source identifies the platform or partner, medium the channel, and campaign the initiative. Make the same choices across a campaign.
A USEFUL NEXT STEP
Use the final link in an external channel you control. Check that the destination opens correctly and that your analytics setup handles campaign parameters before relying on the report.
Read the related guideGO BEYOND THE TOOL
Put the result to work.
A useful output is the start of a better decision. Tell me what you are trying to improve.