GIVE PEOPLE A REASON TO TALK
Make your expertise worth talking about.
Good PR starts with something useful to say. I help shape original angles, plan defensible research, and connect relevant expertise with journalists and publications that reach your audience.
THE SCOPE
A useful plan.
Then the work.
A good fit
For brands with expertise, original information, or a useful resource that can contribute to a real editorial story.
Story and audience research
Find a useful question, check existing coverage, and define who needs the answer.
Campaign and asset planning
Plan the sources, method, limitations, visuals, landing page, and expert contribution before launch.
Journalist prospecting and outreach
Build a relevant list from the actual beat and recent reporting of each publication.
Coverage and learning
Record original coverage, source links, referral activity, accurate representation, and the angles worth developing next.
TRY THE PRACTICAL SIDE
Digital PR brief builder
A free tool to help you prepare. Runs in your browser with no signup.
GOOD QUESTIONS
Before we start.
Do I need a large research budget?
No. Expert commentary, a well-scoped public-data analysis, or a genuinely useful resource can be a practical starting point.
Can you guarantee a specific publication?
No. Editors make their own decisions. I focus on the contribution, relevance, and quality of the outreach.
What makes a campaign credible?
A clear question, traceable sources, an explained method, honest limitations, and a real expert who can answer questions.
How is success measured?
Through relevant coverage, useful references, referral activity, and business outcomes where they can be measured.
Keep exploring.
All guidesDigital PR campaigns that give journalists a reason to link
Build a Digital PR campaign around a useful finding, a defensible method, a relevant audience, and a concise journalist pitch.
Read the guideHow to evaluate a backlink opportunity before outreach
Judge backlink prospects by relevance, real audiences, editorial standards, placement context, and risk before you contact a publisher.
Read the guideMeasure SEO, Digital PR, and AI search without vanity metrics
A useful reporting framework for qualified leads, search visibility, editorial coverage, referral traffic, and AI search observations.
Read the guide