FREE TOOL / DIGITAL PR
Digital PR brief builder
Turn a topic and audience into a campaign brief, research plan, and pitch outline.
CAMPAIGN WORKSHEET
Build a research question, evidence plan, story angles, and a pitch outline. You will need to supply and verify the findings.
This builder uses rule-based templates. It does not research your market, collect data, or generate verified findings. Never pitch the suggested angles as facts before checking the evidence.
METHOD
From idea to evidence
Choose a route that fits the information you can legitimately collect. The output gives you a structure for research, an asset, outreach, and measurement. It deliberately leaves findings for you to verify.
A USEFUL NEXT STEP
Check existing coverage, source terms, methodology, and limitations. Choose one audience and one defensible finding before expanding your campaign.
Read the related guideGO BEYOND THE TOOL
Put the result to work.
A useful output is the start of a better decision. Tell me what you are trying to improve.