ABOUT AMIR
Search experience.
A direct working relationship.
I’m Amir Makolli, an independent SEO and Digital PR consultant based in Pristina, Kosovo. I work with businesses and agency partners across international markets.
10+ YEARS IN THE WORK
Strategy that understands execution.
My background covers technical SEO, content strategy, manual outreach, and Digital PR. I’ve led SEO and outreach teams and worked with businesses serving audiences in Europe, the US, and other international markets.
That experience shapes how I work. I want to understand the offer, inspect the pages, choose relevant opportunities, and make the reasoning clear. A report should explain what happened and what deserves attention next.
My main focus is off-site SEO and Digital PR, supported by the technical and content work a website needs to turn visibility into useful enquiries. I also help businesses approach AI search and GEO through those same foundations.
I work in Albanian and English, directly with businesses and alongside agency teams.
Prefer to work through Upwork? We can manage our collaboration there too.
EXPERIENCE
Built over time.
Used every day.
Founder & CEO
SEO strategy, link building, Digital PR, and practical AI search planning for businesses and agency partners.
Teams, process, and international campaigns
Experience at Next SEO and across the SchengenVisaInfo project ecosystem, coordinating outreach, PR, content, and on-site priorities.
Technical SEO, content, and website experience
A practical understanding of how sites are built, how useful pages are structured, and how outreach supports a wider business goal.
HOW I THINK
A few working principles.
Context comes first.
The right audience, page, and editorial reason matter more than a headline metric.
Make decisions understandable.
Explain the trade-off, agree the scope, and document what has been done.
Keep the business in view.
Use visibility, traffic, and coverage to understand progress toward useful enquiries.