FREE TOOL / LINK BUILDING

Link prospect scorecard

Review relevance, audience fit, editorial quality, and risk before you pitch.

YOUR INPUTS

Risk flags

YOUR REVIEW

Your prioritisation summary will appear here. Review the publication and proposed page before completing the form.

Weights are an editorial planning heuristic. They are not Google metrics and do not establish whether a site is safe or a link will improve rankings.

METHOD

How the score works

Relevance contributes 35 points, audience fit 25, editorial quality 25, and relevant traffic trend 15. Each area is rated by you from 0 to 4. Any risk flag changes the next step to a hold, regardless of the total.

A USEFUL NEXT STEP

Review two or three recent articles, the relevant section, and the proposed page. Save the evidence behind each rating. Use the result to decide what needs a closer look.

Read the related guide

GO BEYOND THE TOOL

Put the result to work.

A useful output is the start of a better decision. Tell me what you are trying to improve.

Discuss your website